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The Role of Market Research in International Expansion Expanding your business internationally is an exciting opportunity for growth, but it’s not without its challenges. Many companies make the mistake of assuming that success in their domestic market will naturally translate overseas. However, without a deep understanding of new market dynamics,…

The African diaspora and business community in Germany have been growing in significance over the years. This development reflects the increasing economic and cultural ties between Germany and African nations. Here is some context on this evolving relationship: In summary, the African diaspora and business community in Germany are playing…